MARKET STUDY

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The keystone to every successful business venture is precise & detailed information, as it provides data on potential and existing customers, competition, and about the industry at large. RUA brainstorms creative ways to gather information so as to receive meaningful results which will help in the betterment of your company. Our experts will help you find out the viability of a new product/new service through research with potential customers and analysing the findings to maximize your company’s profits, help you in decision making and understanding your industry & audience. We are well versed in the current happenings & market trends and can overcome the challenges of Market Research Analysis by knowing the marketing environment and competitor analytics, customer behaviour, pricing, market trends, predictive data analytics to aid strategic decision making and of course, clear communication. 

ESTIMATION OF MARKET SIZE

 

You can do better with launching a new product/new service when you know the potential of a market and you can do so through Market Sizing, a process of estimating the potential of a market. Businesses might possibly come to a position where there aren’t enough consumers in the market to support it though you have amazing products, enthusiastic people working for it and a perfect website, therefore, professionals conduct market sizing before they invest. For a lot of businesses, market sizing is quickly understood but not really a piece-of-cake task. But with us, you have got nothing to worry about!

CONCEPT/VALUE PROPOSITION TESTING

 

If you have an idea for a new product in mind, how will the distribution take place? and how would you price it? will it fail or be successful? RUA can help you test and review your new products/new services and depending on the outcome, decisions will be made to help in the growth of your company.

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DIGITAL MARKETING AND BRANDING

 

Digital marketing is a component of marketing which basically means “the use of electronic gadgets, internet, social media and search engines, etc. to interact directly with your target consumers”. This type of marketing is more effective as the number of personal devices and their usage is growing. Branding along with digital presence will help you achieve your goal faster. Branding should be a key part of your strategy if you want your business to grow, as it is all about who you are, what you do, what your priorities are, why potential customers should work with you, etc. In order for the business to grow, we will work on building your brand identity and brainstorm creative ways to promote your brand and generate awareness about it among consumers